What a delight it was when an e-mail from H&M popped into my inbox inviting me to their press preview in Luxembourg! After my previous super fun experiences with H&M Latvia and H&M United Kingdom, I was eager to see how things are done in Luxembourg. The press day was a very low key event hosted at the Hotel Place d'Armes. A lovely studio apartment and all its furniture were used as props for the showcasing of the collection. Above are some pieces that stood out to me; the navy and black coat in particular. Such an amazing color combination and the fake fur collar sold me instantly. Quite a few items also featured embellishments which is something that I've always been a fan of - I really appreciate clothing items that look somewhat special.
Unfortunately I struggled getting the lighting right on my camera, otherwise I would have a lot more photos, because everything I saw was stunning! I also had a lovely chat with the ladies who work in the H&M offices, which was very insightful as I learned a lot about their experience of working in fashion, and we also shared some potential ideas regarding bloggers in Luxembourg.
PS. The collection will be out on the 4th of September and I already know a few pieces that I'm getting!